People's Liberation first began revolutionizing the racks of select boutiques back in November 2004. The brand became an instant American classic, and the favorite pair of jeans hanging in the closets of the world's fashion-forward elite. Word spread quickly on the street, and in the dressing rooms. In just a few short years, People's Liberation became a bona fide movement - liberating the stylistically oppressed from the doldrums of denim. People's Liberation had the fashion world seeing stars - namely, those hand-embroidered ones on the back pockets of his jeans.